Numerous fashion brands have begun to embrace eco-consciousness in recent years, but Maharishi, launched in 1994 by Hardy Blechman, was at the forefront of sustainable design long before the green movement was trendy. Today, the British streetwear brand boasts full womenswear, menswear and childrenswear lines, as well as a second range called MHI, and is sold in 33 countries.We caught up with Blechman recently to chat about how his sustainability ideas were initially received, the evolution of the brand’s infamous Snopants and his forthcoming autumn/winter collection.
read the interview at JC Report.